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Product Director of Welcraft Products Co., Ltd.,
the company behind the WILLY toilet partition brand.
This is a story of business evolution from a first-generation founder who pioneered the prefabricated toilet partition market in Thailand, to the next generation that continues to redefine the industry.
As the second-generation leader, Sun Boonrod Atsawasitthathorn stepped in to further develop and transform the products his father first introduced to the market.
How has he evolved WILLY’s products, design philosophy, and innovation to meet the demands of today’s users and projects?
What are the key inspirations behind the design and innovation of WILLY
a toilet partition brand trusted in over 2 million public restrooms nationwide?
How does WILLY transform an element once seen as purely functional into a system that delivers design, usability, and long-term value?
Join us as we explore the story of Sun Boonrod Atsawasitthathorn,
Product Director of Welcraft Products Co., Ltd..
Revisit the origins of WILLY and discover how the brand rose to become one of the leading toilet partition specialists in Thailand.
Beyond internationally recognized standards and cutting-edge design innovation, there is one key source of inspiration that has driven this journey to success…
#PerspectiveTV
Get ready to discover Sun’s innovation-driven mindset—
the creative journey behind new solutions that have elevated public restrooms across Thailand to international standards.
From toilet partition systems to the smallest installation details, every element is thoughtfully designed.
How much attention does he truly give to these details—and how has that dedication earned WILLY recognition across some of the country’s most prestigious projects?
